Using rich media HTML5 ads to boost viewer engagement
Boost click-through rates with Rich Media banner ads.
Rich Media ads can contain images or videos and actively promote user interaction. While text ads sell with words, and display ads sell with pictures, Rich Media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down, AND MORE. The click-through rate and conversion rate is much higher than with traditional banner ads, because Rich Media creatively turns banner ads into “mini-websites” within websites.
With Rich Media, your audience can stay with their targeted site whilst still gaining exposure to your brand or product advertised on the Rich Media banner ad. Using HTML5 technology, Rich Media banner ads can include multiple levels of content in one placement: videos, games, tweets, audio, and interactivity all from one banner advertisement.
With Rich Media, aggregated metrics are readily available. Monitor your audience's behaviour, including number of expansions, multiple exits, and video completions.
Rich media Benefits:
can accomodate larger file sizes
can have multiple units to function
can contain video
can expand
can have counter or timer tracking
can have multiple click-throughs
can have special features (polling, send-to-a-friend, gallery, etc.)
Rich media Features:
In-Page
Expanding
Floating
InBanner Video
Video Wallpaper
In-Page with Floating
Multi-directional Expanding
Pop-Ups & Pop-Unders
Pushdown
If you're looking for HTML5 advertising that truly engages and influences, contact us today.